Resources.
The means to bring musicians together, make the work and carry it into the world.
IMAGINE / AN INVITATION TO FOUNDING PARTNERS
A new live music property
born in the Northern Rivers.
Some partnerships do more than fund culture. They change what culture is able to become.
World Pop was born and launched in Ballina. Now we are building a recurring live music property from the Northern Rivers. Your resources, endorsement and values can help define what it becomes.
Founding Partners are now being invited.
WORLD POP / BORN IN BALLINA
A local beginning.
A world of possibility.
World Pop was born
and launched in Ballina.
This film documents the birth and launch of World Pop in Ballina, including Channel 9’s involvement. The next step builds on that beginning: a recurring live music property rooted in the Northern Rivers, with an international musical outlook.
WHAT MIGHT EXIST
BECAUSE YOU SAID YES?
01 / WHAT YOUR INVOLVEMENT CAN UNLOCK
What your involvement
can unlock.
Concerts become films. Films carry the music beyond the room. Each concert opens a path to the next — a continuing cultural property built around proven work and a genuine Northern Rivers story.
- 01 / NORTHERN RIVERS
Live music
Professionally produced concerts built around Mahmood’s proven repertoire.
- 02 / NORTHERN RIVERS
Film
The performance, the musicians and the human story.
- 03 / NORTHERN RIVERS
Community
Affordable access to high-quality music close to home.
- 04 / CONTINUING STORY
Content
Performance films and digital stories with a life beyond the concert.
- 05 / RECURRING PROPERTY
Next concert
A repeatable foundation across the Northern Rivers.
- 06 / WIDER HORIZON
International outlook
Music rooted here, with room to travel further.
The immediate opportunity is to establish the recurring Northern Rivers concert property. Venues, dates and production scope will be developed with partners.
02 / WHY YOUR NAME MATTERS
The right name beside an idea
can change how the world sees it.
The strongest partnership brings a name whose standards and story belong naturally beside the work.
Endorsement.
Your reputation, confidence and reach can open doors that funding alone cannot.
Meaning.
The values your name carries become part of why the project matters.
03 / WHAT YOUR PARTNERSHIP CAN STAND FOR
Your values.
Made visible through the work.
Excellence.
Craftsmanship and precision, giving extraordinary players the space to discover together.
Resilience.
Persistence and reinvention — a journey emerging artists can recognise in their own lives.
Human possibility.
Someone far from the traditional centres of opportunity seeing that origin does not determine destination.
Across borders.
Different cultures finding shared ground; local audiences discovering a wider musical world through songs they connect with.
Talent can come from anywhere. Opportunity cannot.
THE FOUNDING MOMENT
Most partnerships begin after the story has already been built.
This one does not have to.
- The festival exists.
- The tour exists.
- The institution exists.
- The audience already exists.
Brands are invited to join something that has already been built.
This is different.
The Northern Rivers live music property creates an unusual opening: the opportunity to enter before the orbit has fully formed.
The repertoire, track record, creative control and international relationships are already in place. The artist-owned platform is still taking shape.
As a Founding Partner, you can help determine how far the idea can travel.
THE CONCERT IS ONLY THE BEGINNING
Concerts. Films. Community. A continuing Northern Rivers story. Cultural exchange.
A vision for a continuing story of resilience, craftsmanship and human creativity — and the distance talent can travel when opportunity meets it.
For the right brand, this is more than access to music sponsorship.
It is access to
the founding moment.
Proven work. Independent creative direction. Room to build something much larger — while your partnership can still become part of its origin story.
In an age when music can increasingly be generated without musicians, this project makes another choice: put extraordinary human players back at the centre of discovery.
MAHMOOD KHAN / WORLD POP / NORTHERN RIVERS
IMAGINE.
BEFORE THE ALGORITHMS. BACK TO THE MUSIC.
THE IDEA YOU CAN HELP TAKE FURTHER
A local story.
A world of music.
A room brought together.
Again and again.
What begins here
can travel further.
Recurring, professionally produced and filmed concerts across Ballina, Byron Bay and Mullumbimby, with the potential to reach the wider Northern Rivers.
Mahmood’s proven repertoire and international musical history meet a place he calls home. High-quality music, affordable community access and a genuine local story become the foundation of a continuing live property.
THE ARTIST / A CREDIBLE FOUNDATION
The work already exists.
Your partnership helps it travel further.
Mahmood Khan brings original repertoire and intellectual property, an established catalogue, artist performance, creative direction and years of international relationships. His experience spans orchestral recordings, documentary work, song mixing and video post-production.
Developed enough to be credible.
Early enough for a Founding Partner to matter.
DOCUMENTED AUDIENCE RESPONSE
Proven work.
A foundation to build on.
Your partnership would help scale music with an existing record of audience response. These are documented results, with the original charts available to inspect.
BillboardNo. 1
View original ↗Classical Crossover Albums
With Willoughby Symphony Orchestra
Chart week: 8 August 2020
ARIANo. 1
View original ↗Top 50 Physical Singles
Like the River
Chart date: 12 October 2009
iTunesNos. 4–9
View original ↗World Songs
Six songs. One Top 10.
Capture date shown: 07/04/2021
43 DOCUMENTED CHART RECORDS
Every distinct chart image in the supplied collection, including different weeks, positions and versions. Select any image to read the original at full size.
Showing 43 of 43 records
BillboardNo. 4
View original ↗Classical Crossover Albums
With Willoughby Symphony Orchestra
Chart week: 25 July 2020
BillboardNo. 7
View original ↗Classical Crossover Albums
With Willoughby Symphony Orchestra
Chart week: 11 July 2020
BillboardNo. 4
View original ↗World Digital Song Sales
Ginoo
Chart week: 30 May 2020
BillboardNo. 18
View original ↗World Digital Song Sales
Jahan Tu Nahi
Chart week: 28 August 2021
BillboardNo. 16
View original ↗World Digital Song Sales
Jahan Tu Nahi
Chart week: 11 September 2021
BillboardNo. 7
View original ↗World Digital Song Sales
Ginoo — chart re-entry
Undated archive image
BillboardNo. 1
View original ↗Classical Crossover Albums
With Willoughby Symphony Orchestra
Chart week: 8 August 2020
ARIANo. 1
View original ↗Top 50 Physical Singles
Like the River
Chart date: 12 October 2009
iTunesNos. 3, 4 & 5
View original ↗Top Songs
Three songs together
Undated archive image
iTunesNo. 1
View original ↗World Albums
Tere Baghair
Undated archive image
iTunesNos. 23, 24 & 25
View original ↗Classical Songs
Sydney / Go On / Jagamarra
Undated archive image
iTunesNos. 4–9
View original ↗World Songs
Six songs. One Top 10.
Capture date shown: 07/04/2021
iTunesNos. 1 & 2
View original ↗World Songs
Merry Go Round / Ukulele Mix
Undated archive image
iTunesNo. 5
View original ↗Electronic Songs
Battle Is Uphill
Capture date shown: 22/04/2022
iTunesNo. 14
View original ↗Electronic Songs
Blue Snow
Capture date shown: 01/06/2022
iTunesNos. 1 & 2
View original ↗World Songs
Ginoo / Merry Go Round — Live
Captured: 17 February 2024
iTunesNo. 1
View original ↗World Songs
Ginoo
Capture date shown: 12/05/2020
iTunesNo. 2
View original ↗World Songs
Ginoo
Undated archive image
iTunesNo. 1
View original ↗World Songs
Ginoo
Undated archive image
iTunesNo. 3
View original ↗World Songs
Ginoo
Undated archive image
iTunesNo. 3
View original ↗Electronic Songs
Here and Now
Capture date shown: 29/11/2021
iTunesNo. 15
View original ↗Electronic Songs
Innocense
Capture date shown: 15/05/2022
iTunesNo. 1
View original ↗Classical Songs
Jagamarra
Capture date shown: 05/09/2020
iTunesNo. 3
View original ↗World Songs
Jahan Tu Nahi
Capture date shown: 7/9/21
iTunesNo. 1
View original ↗World Songs
Merry Go Round
Capture date shown: 17/05/2020
iTunesNo. 1
View original ↗World Songs
Merry Go Round — Live at Resonator
Undated archive image
iTunesNo. 6
View original ↗World Songs
Merry Go Round — Live
Undated archive image
iTunesNo. 4
View original ↗Electronic Songs
My Own Little Bed
Capture date shown: 28/02/2022
iTunesNo. 2
View original ↗World Songs
One Line Down
Capture date shown: 22/04/2020
iTunesNo. 1
View original ↗Australian Pop Songs
Runaway
Undated archive image
iTunesNo. 1
View original ↗World Albums
Tere Baghair
Undated archive image
iTunesNo. 3
View original ↗World Albums
You and I on a Drive — EP
Undated archive image
iTunesNo. 9
View original ↗Dance Songs
Wings
Capture date shown: 21/06/2022
iTunesNo. 2
View original ↗Classical Albums
With Willoughby Symphony Orchestra
Undated archive image
iTunesNo. 1
View original ↗Classical Albums
With Willoughby Symphony Orchestra
Capture date shown: 31/07/2020
AIRNo. 2
View original ↗Singles · 100% Independent
Merry Go Round
Chart week: 8 June 2020
AIRNo. 2
View original ↗Singles · 100% Independent
Go On
Chart week: 11 May 2020
AIRNo. 20
View original ↗Singles · 100% Independent
Merry Go Round
Chart week: 1 June 2020
AIRNo. 15
View original ↗Albums · 100% Independent
Tere Baghair
Chart week: 1 June 2020
AmazonNo. 1
View original ↗Jazz · Best Sellers · Top 100 Paid
Imaginary Friend
Undated archive image
AmazonNo. 6
View original ↗International Songs · Best Sellers
Jahan Tu Nahi
Capture date shown: 15/8/21
AmazonNo. 2
View original ↗International Albums · Best Sellers
Tere Baghair
Undated archive image
Google PlayFeatured
View original ↗Album listing
Tere Baghair
Capture date shown: 07/06/2020
No records match that search. Try another title or choose All.
Positions refer to the specific chart category and snapshot shown. Billboard, ARIA, AIR and store rankings are identified separately. iTunes “World” / “Worldwide” is a genre category. Original screenshots and available date details are included; the collection is not a count of unique chart appearances.
THE ARTIST / A CREDIBLE FOUNDATION
THE ARTIST / LIVE ON CHANNEL 9
Mahmood
Khan.
Songwriter. Producer.
Recording artist.
From a small village in Pakistan to Los Angeles recording studios, the Sydney Opera House and orchestral collaborations, Mahmood Khan’s journey has been shaped by persistence and reinvention. Work with Nusrat Fateh Ali Khan, a No. 1 on ARIA’s Physical Singles chart and a Billboard Classical Crossover Albums No. 1 are part of that record.
He brings the songs, proven repertoire, creative direction and production experience. Your partnership has an existing body of work to build on — and the opportunity to help it reach further.
IN THEIR WORDS
I am impressed by this young man’s values, hard work, and dedication. He possesses a rare combination of skills from sound engineering to production, writing, and his involvement with American Black music. This is why I am working with him today and it is the reason that one day he will be known for his work the world over.
THE CREATIVE JOURNEY
“Mahmood has always had the commitment to becoming a great artist and his music reflects it. He is pushing boundaries and unlocking the secrets, and we get to go with him on his journey. I am proud and happy to be a part of that journey because he is heading to greatness.”
“Mahmood possesses a rare combination — a Record producer with vision, a songwriter with a distinctive style and a performer capable of mesmerising his audiences…”
He describes the repertoire as fresh, experimental and without doubt the sound of the future.
“I have known and worked with Mahmood Khan for over 20 years, finding him extremely talented, driven and inspirational to others. May his music continue to touch and inspire people worldwide!”
“His music and songs touch the heart and feed the soul on many levels. He is the real deal.”
Comparing the emotional effect of Mahmood’s music to the Beatles, Pelzer describes it as much more than a transformational listening experience… a spiritual experience that feeds life and hope into the heart and soul.
“it is so refreshing to hear his music.”
“Mahmood’s unique style adds such a cool vibe to his beautiful lyrics…”
Described Berlin as creating a world music sound that is totally unique.
Said what stood out was that Mahmood’s work has a reflection of his soul and personality
, describing it as refreshing and optimistic.
THE WORK / ALREADY REAL
WILLOUGHBY · AUSTRALIAYour belief has
somewhere to go.
Mahmood Khan with
Willoughby Symphony Orchestra
World Pop was born and launched in Ballina. The Willoughby Symphony Orchestra collaboration is part of Mahmood’s subsequent career track record: original songs brought into an orchestral world, with a No. 1 on Billboard’s Classical Crossover Albums chart.
BILLBOARD / CLASSICAL CROSSOVER ALBUMS
NO.1
Mahmood Khan with
Willoughby Symphony Orchestra
Conducted by David Griffin.
Chart week: 8 August 2020.
View the original chart ↗THE JOURNEY / ALREADY ON FILM
A story already lived.
A wider story still to tell.
From the Sydney Opera House
to a Northern Rivers future.
The earlier Sydney Opera House documentary shows that documenting this journey is already part of the work. That experience is part of the foundation for professionally filmed concerts and a continuing Northern Rivers story.
THE NEXT CHAPTER / NORTHERN RIVERS
Born in Ballina.
Built to keep becoming.
A recurring live concert property across Ballina, Byron Bay and Mullumbimby, potentially extending across the wider Northern Rivers. Each concert is a complete experience in the room — and the beginning of professionally filmed content with a life beyond it.
Live concerts. Captured on film.
Professional production and filming are part of the property from the outset. Sponsorship helps make that quality possible while keeping community access affordable.
Venues, concert dates, ticket prices and the production programme will be confirmed as the property develops.
THE HOME / BALLINA01
Where World Pop
began.
A local origin with an international outlook. Ballina’s World Pop launch provides the starting point for a new recurring live music story.
THE PROPERTY / NORTHERN RIVERS02
One region.
A continuing story.
Ballina, Byron Bay and Mullumbimby form the proposed regional foundation, with potential to extend further as venues, partners and opportunities align.
WHAT WE WILL CREATE
Music in the room.
A story that lives
beyond it.
- 01 Professionally produced live concerts
- 02 Professionally filmed performances
- 03 A continuing body of digital content
- 04 Affordable community access
ONE CONCERT.
A STORY BEYOND THE STAGE.
A live experience for the community. Professionally filmed music and storytelling that can continue after the room has emptied.
- 01
Professionally filmed live performances
- 02
Short-form films and social clips
- 03
Behind-the-scenes music and production stories
- 04
Digital content for agreed partner use
- 05
Local stories and community engagement
- 06
Media and storytelling opportunities
- 07
A continuing body of music, film and storytelling from the Northern Rivers
For partners, this means association with a continuing body of music, film and storytelling — not a single event.
Content scope, usage rights and delivery are agreed for each partnership.
PLANNED DELIVERY / CONCERT BY CONCERT
- Prepare & produceAgree the venue, repertoire, concert scope, partners and production arrangements.
- Perform & filmBring the community together for professionally produced live music, captured on film.
- Finish & shareEdit performance films and digital content, deliver agreed partner assets and build towards the next concert.
AUDIENCE & PROMOTION
Built for the room.
Designed to travel beyond it.
Each concert is designed to create two audiences: the people attending in the Northern Rivers and the wider audience reached through professionally filmed performances, digital content, media and storytelling.
Initial concerts are being developed across Ballina, Byron Bay and Mullumbimby. Venue capacities, ticket targets and projected attendance will be confirmed for each concert before partner commitments are finalised.
The project also has the advantage of relationships developed through Mahmood’s previous work with Australian television and radio. These include connections with Channel 9, Channel 10, SBS and Channel 7, as well as regional radio including Paradise FM.
Those relationships can be re-engaged as the series develops, creating genuine pathways to explore editorial coverage, interviews, performance opportunities, local storytelling and wider promotional reach. No media coverage is assumed or guaranteed; the opportunity is that these relationships already exist and can be re-approached around a strong new Northern Rivers story.
Planned promotion around each concert will include:
- local event promotion across the Northern Rivers
- digital and social campaign content
- professionally filmed performance clips and short-form content
- partner acknowledgement and agreed partner content
- local and national media outreach
- regional radio outreach
- venue and community promotion
- behind-the-scenes and artist storytelling
- ongoing content released after each concert, extending the life of the event and partnership beyond the room
Founding Partners can also participate through presenting or naming association, local activation, hospitality, category exclusivity and agreed use of campaign content.
Audience projections and a specific promotional plan will be developed for each concert once the venue and date are confirmed.
The aim is not simply to fill a room. It is to build a commercially structured live and filmed property from the Northern Rivers with the ability to reach well beyond it.
BEYOND THE FIRST CONCERT
Part of the origin story.
With a horizon beyond it.
Ballina. Byron Bay.
Mullumbimby.
A local home. An international outlook.
The repertoire, production experience and body of music already exist. A recurring concert format gives that work a continuing home in the Northern Rivers.
Each concert can add performances, films and stories to the property. Wider regional activity and future opportunities would develop as partners, venues and production arrangements align.
Your involvement at the beginning could help establish the momentum, relationships and confidence that make that growth possible.
WHAT THIS MEANS FOR YOUR BRAND
A place in the story.
From the beginning.
A place in the origin story.
Recognition as a partner who helped the platform take shape, with a relationship grounded in shared values.
Across music and film.
Association with live concerts, professionally filmed performances and their stories, with agreed digital and social use.
A continuing story.
A body of work that can create fresh reasons to engage audiences over time, beyond a single event.
A relationship shaped together.
The opportunity to shape presenting or naming association, hospitality, local activation, community engagement and category exclusivity from the outset.
The partnership framework, rights and activities are agreed individually, subject to relevant approvals.
PROPOSED PUBLIC CAMPAIGN CONCEPT
An idea that can
live in public.
A question for the Northern Rivers: what might exist because a founding partner said yes?
Concept artwork. Locations and placements would be developed as part of an agreed campaign.
WHAT MIGHT
EXIST BECAUSE
YOU SAID YES?
IMAGINE.NORTHERN RIVERS / WORLD POPFounding Partners now being invited.mahmoodkhan.net/northernrivers
THE COMMERCIAL ARCHITECTURE / PER CONCERT
PRODUCTION · FILM · COMMUNITY ACCESSWhere your partnership
begins.
A$30,000
Approximate sponsorship
per concert
A commercial foundation for each concert, potentially shared between a small number of non-competing partners. Ticket income contributes; sponsorship is central to enabling production quality, professional filming and affordable community access.
MUSICIANS &
REHEARSALS
Performance preparation, musicians and creative coordination.
VENUE &
LIVE PRODUCTION
Concert space, sound, lighting and event production.
PROFESSIONAL
FILMING
Capturing the live performance and its human story.
AUDIO & VIDEO
POST-PRODUCTION
Audio finishing, film editing and agreed digital content.
COMMUNITY ACCESS
& PARTNER ACTIVATION
Affordable access and individually agreed partnership activity.
DELIVERY &
CONCERT LOGISTICS
Coordination, content delivery and production logistics.
Approximately A$30,000 is the sponsorship proposition per concert. Final production scope, allocations, ticket pricing and partner arrangements will reflect venue and production costs.
Discuss the concert production and partnershipTHE INVITATION / FINDING THE RIGHT FIT
A partnership with
meaning on both sides.
Each partnership is designed with the Founding Partner, around shared values, contribution and ambition. The relationship takes shape through a conversation.
SHAPE THE BEGINNING
Agreed partnership scope
Lead Founding Partner
Help establish the recurring Northern Rivers property, with presenting or naming association shaped around the partnership.
Concert Partner
Partner in a professionally produced and filmed concert, potentially alongside a small number of non-competing brands.
Strategic / In-kind Partner
Media, travel, accommodation, production, technology or another strategically useful contribution.
Founding Partners help establish the property. Concert Partners support individual concerts, with approximately A$30,000 in sponsorship per concert potentially shared between a small number of non-competing partners.
What a partnership can include
Presenting or naming association; professionally filmed content; agreed digital and social use; hospitality; local activation; community engagement; media and storytelling opportunities; and category exclusivity. Scope, rights and activities are agreed individually and subject to relevant approvals.
THE RIGHT COMMERCIAL FIT
A private conversation.
A conversation about your brand, the music and the property we can build together.
Begin a private conversationFOR PROSPECTIVE FOUNDING PARTNERS
Serious prospective partners may request:
- Concert production and sponsorship framework
- Production scope and milestones
- Current project-status documentation
- Partnership framework
- Relevant supporting evidence and production information
BECAUSE YOU SAID YES.
You helped bring high-quality live music to the Northern Rivers, creating space for artists, musicians and audiences to connect.
You backed the age-old story of the outsider: the artist who began far from the traditional centres of opportunity and kept going.
You helped prove that where someone begins does not have to determine where they can go.
You chose human creativity, craftsmanship and collaboration — bringing artists, musicians and Northern Rivers audiences together through music.
You brought fuel to a fire already burning with courage, hope and possibility.
You gave an independent artist the momentum to turn concerts into films, films into stories, and a Ballina beginning into a continuing Northern Rivers property.
You helped create proof that excellence, craft and human effort still matter.
And somewhere, someone who has never met you may see what was created and think:
Perhaps there is room for what I can create too.
You helped make possibility visible.
That is what might exist because you said yes.